If you haven’t then you’ve got to book a trip with the girls ASAP. I’m telling you — it’s beyond words chica!

Last November 16, 2009, SM Department Store Makati officially opened its doors to its recently upgraded beauty section. New and exclusive brands join the roster of all time favorites, making Beauty by SM the perfect shopping destination – all you have to do is pick and purchase.

Upgrade your shopping experience this Christmas

During the holiday rush, beating the crowds can be one of the most daunting experiences for Manila shoppers. Thankfully, the recently revamped beauty section at SM Makati makes shopping easy and hassle-free.

“This holiday season, we have two reasons to celebrate,” said Victoria Encarnacion, Business Unit Director of Beauty by SM. “The first is the opening of our flagship store at SM Makati. At Beauty by SM, we are dedicated to keeping you looking and feeling beautiful and staying true to our promise of providing every customer with nothing but the best shopping experience. This is why we have created a whole new look and incorporated a more spacious design and feel to our beauty section. Another unique element we have is a dedicated Men’s Zone. Armed with a complete roster of personal care products specifically designed for men’s needs, Men’s Zone is a unique offering we have that we are certain will appeal to both men and women this Christmas and beyond.”

“Our second reason to celebrate is our wide range of holiday offerings,” she continued. “Along with revamping our store’s look and feel, we always ensure that our shelves offer nothing but the best cosmetics, fragrances, skincare, personal care, and wellness brands in the country. This year, every shopper who enters Beauty by SM will most certainly find gift ideas for their family and friends. Coupled with the new design of our flagship store, Beauty by SM is the perfect shopping destination this Christmas.”

Check out how luxe yet fresh the new aisles look like:

Gift solutions at Beauty by SM

This Christmas, solutions to all your shopping woes come in an extensive range of Cosmetics, Fragrances, Health, Wellness, and Personal Care brands that make perfect presents for mothers, fathers, friends, and colleagues.

New skincare brands Tri-aktiline and Clinelle join Pond’s, L’ Oreal, and Olay to make Beauty by SM a haven for skincare. All time favorites Watsons Own Label and Exclusives make a mélange of great gift choices when looking for hair, body, and skin care Christmas presents. Sure to put a smile on the faces of sisters and girlfriends are Beauty by SM’s Cosmetics counters full of special treats from Revlon, Lola, and Covergirl, while Fragrance Gift Sets from Calvin Klein, Ralph Lauren, Givenchy, Hugo Boss, and Lacoste make scent-sational, ready-to-give Christmas gifts.

Every customer is invited to join and see for themselves the all-new, all-improved beauty section of SM Makati’s Department Store.

Some brands and displays that caught my attention:

One of my favorite mineral makeup brands

Finally! A nail bar where you can actually road test some of Sally Hansen’s best sellers:

Very happy to share that one of my favorite brands has finally reached our pacific shores:

Got a love-hate relationship with Bench Fix’s clays and gums? HEX promises amazing hold ’til you (easily) wash it off at the end of the day (such a steal for only ~Php 180!):

Next to Shu Uemura, Clinelle is one of my favorite brands that works extremely well with Asian skin. Must try: SnoWhite Mask (Php729).

Ms. Raquel Lalo of Beauty Bank demonstrating the Tri-Aktiline magic *wink*:

I’m not a huge Covergirl fan (yet) but I’m always drawn to their clean display:

The display I was not expecting and very surprised to discover: